Top Five Videos Businesses Should Make

With the endless growth of social media today, we can’t deny that almost everybody, regardless of age or generation, has become hooked on various platforms. This gives companies more choices in how to market services or products. Though it is known to be an “overwhelming” type of marketing strategy, one of the most plausibly potent ways to catch audiences is through videos. Notice how you pause or go back to a previous video post every time you scroll on your phone?

According to a study by global marketing research firm Nielsen, home-bound consumers have led to a 60% increase in the amount of video content watched globally. The pandemic has kept people from going out; over 53% of consumers want to see more video content from a brand they like. This is the reason why 87% of marketers use videos for marketing. Several types of content are on different delivery channels like YouTube, TikTok, and Facebook. Let’s discuss the most critical and influential types of content companies should present to meet their marketing goals, from promotional videos to explainers.


Testimonial videos

Picture this: You just moved in, and with all the unpacking, you got hungry and craved for some Chinese takeout. The thing is, you don’t know any good restaurants. So you search for the nearest Chinese takeaway, check the reviews, and ask some of your friends for recommendations. This situation somehow defines how testimonial videos work. You see, people influence people. These days, people find social proof as a means to show a brand’s credibility. These videos show the effectiveness of a product or service in the eyes of a real customer. Authenticity is vital in a video testimonial. To maximize the story’s credibility and effectiveness, you should prioritize telling a customer’s story on their own terms. It will show your brand’s trustworthiness, which makes this kind of video believable.


Company Culture videos

We all know how the workplace environment plays a part in team member productivity and quality. A company culture video plays an essential role in the business since it shows how you are as an employer and if you value your employees and customers. These videos depend on the industry you are in, and what values are important to you. Nonetheless, making these videos is fun since you can choose what content to present—from an average day inside your office to corporate events. These videos show prospective employees what’s in store for them if they become a part of your team.


Video ads

Notice how almost every video content cuts to a short advertisement that you have to either skip after a few seconds or wait until the ad finishes before resuming the video? Some appear so frequently that you start to memorize or mock them. When done right, these video ads allow a lot of artistic freedom to catch a particular audience’s attention. The first five seconds of the video could make or break your ad. Users are encouraged to remain on social networking platforms and are most likely to sit through an ad. As a result, video ads can be seen as an awareness tool. The goal is to make a short but visually appealing video.


Video Series

The best way to connect with your audience is to create a video series to tell them a story associated with your business. An entertaining video series will humanize your brand, gaining the attention of your views and relating to them on a more universal level. With this form of video, you can choose from drama, comedy, or any other genre that can pique someone’s interest while remaining genuine. The content must have meaning in a way that communicates with audiences on a deep, intimate level for it not to appear like a sales pitch.


Explainer videos

Often, a short and simple example is required to make people identify how a product or service works. Explainer videos are known to successfully introduce a new brand or service. Up to 85% of customers are more likely to purchase a product or service after seeing an explainer video, as per Internet Retailer. An explainer video does not just answer some of the most frequently asked questions and allows you to deliver the best pitch globally. When paired with the right hashtags, keywords, and descriptions, explainer videos increase your search ranking potential on Google and YouTube, allowing new customers to find your brand. It’s also a fantastic tool to use on different social media platforms and on your website’s homepage.


The Takeaway:

Across all social media platforms, videos appear to outperform other forms of marketing, and there are various forms of these that your business should try. Given that most online users no longer have the patience or time to read an entire article or blog post, using creative, well-produced video content is a great way to reach and engage with them quickly. If you don’t have a marketing team in place, service providers such as SOPHI offer creative services such as videography, digital marketing, and graphic design. We hope that you’ll be eager to welcome the benefits of this marketing strategy after reading this.

“If a picture is worth a thousand words, then a video is worth a million.”

For more articles about business and marketing strategies, check our website and follow us on social—Facebook, Instagram, and LinkedIn.

SOPHI Outsourcing

Related Articles

Top 4 Customer Service Challenges in a Call Center

The customer experience is the lifeline of any business. The way a customer perceives a brand, the level of satisfaction they derive from it, and their loyalty toward it are all contingent on how well a business handles their queries and complaints. A call center is...

Everything You Need To Know About Seat Leasing with BPOs

Seat leasing has become a popular option for companies looking for more affordable ways to run their offshore operations. Leasing seats is one of the many solutions that an outsourcing company can offer you and your business.   What is Seat Leasing?   Seat...

5 Ways Outsourcing Can Enhance Efficiency in Travel Reservation Processes

Almost every travel reservations company worldwide has to deal with the business of reservations and ticketing. And these agencies have to deal with vast amounts of customer requests daily, making it necessary for them to have a robust support system. Anyhow, this can...

4 Tips for Optimizing Web Content to Drive Travel Reservations

Most people shop for travel online, and booking directly with accommodations and airlines is now the norm. Content has a new level of importance in this competitive space, and implementing effective search engine optimization (SEO) strategies can significantly boost...

5 Reasons Why Technical Support is Essential for On-demand Delivery Platforms

On-demand delivery platforms are still quite popular and have remained relevant even after the COVID-19 pandemic. From ordering food to getting medicine delivered to your doorstep, almost anything can be ordered online with just a few clicks. However, providing...

Top 3 Ways Outsourcing Can Help Startups

Outsourcing is a common practice among startups that are scaling. It's also a topic that many startup founders and CEOs need help approaching. In this article, we'll discuss the role of outsourcing plays in helping in startups, the different types of outsourcing you...

7 Ways to Resolve Customer Complaints

If you work in customer service, you've dealt with customer complaints in the past. And if you haven't, don't worry. It will be your turn soon. You must be able to deal with every type of customer complaint, from those who are merely irritated to those who are...

4 Ways to Manage Information Overload During Call Center Training

You must manage your time and information appropriately to learn from a training manual effectively. If you are like most people, information overload is the most common reason for the difficulty in studying from a training manual. Properly managing your time and...

8 Effective Ways to Lower Average Handling Time (AHT)

Agents in call centers deal with a range of calls, each of which takes a varying amount of time, depending on the problem. While still offering excellent customer service, it's critical for call center agents to shorten call times. You can contact more consumers and...

7 Best Practices for Offshore Team Management

If you’re managing an offshore team, then you know that it can be challenging. There are time zone differences, cultural barriers, and language difficulties to deal with. You need to make sure that the project manager is ready to communicate with the offshore team...

Stay Up to Date With The Latest News & Updates