Top 5 Tips on How to Get Good Reviews For Your Business

Long gone are the times when customers turned to phone books prior to contacting a restaurant, store, or service. Now, phones, tablets, and laptops are just a couple of reaches away to see what we’re looking for.

Imagine Google My Business as your dependable ally in the digital realm; it helps your business boost its online presence and visibility and enhances your SEO efforts.

“… Google My Business as your dependable ally”

Thanks to Google, people can now make better judgments online. 

BrightLocal reports that 98% of shoppers peruse online reviews for nearby businesses prior to buying, with close to half of them placing as much trust in these reviews as they would in personal recommendations. Given this trend, it’s imperative to strive for favorable reviews to boost your business. 

Essentially, having people leave positive reviews is another way to gain authority and credibility for the business, converting it into sales and more potential customers. 

Here are ways to get good reviews for your business:

1. Ask for Reviews

  • This is very obvious and could not be any more clear. However, there are different ways how to get reviews from your customers. This can be done during the sales process, in person or online.
    • Online Reviews
      • After a customer completes an online purchase, you can prompt them to share their feedback through a concise website pop-up, focusing on just one or two questions. Additionally, you can utilize email surveys and social media to request reviews, ensuring these surveys are swift and effortless for customers to fill out.
    • In-person Reviews
      • When a customer expresses verbal satisfaction with the service they received, encourage them to share their experience by leaving a review on platforms like Google, Yelp, or your Facebook page. While some may forget, others will follow through if reminded. While asking initially is important, it might require a couple of reminders to prompt action.

2. Be on Review Platforms

  • If you’re familiar with Yelp, Facebook, Glassdoor, and Better Business Bureau, those are some examples of online review platforms. However, one of the most reliable and trustworthy online review platforms is Google My Business.

    You see, getting a higher review on Google My Business not only increases your online reputation and visibility but also helps your website rank higher on Google Maps suggestions, which then increases traffic and visits and later on converts into sales–but it’s important to have an online presence. 

    It can be difficult for customers to leave you reviews if your business doesn’t have an online presence.

3. Respond to Negative Feedback

  • It could be easy to dismiss negative feedback, and yes, ignoring negative reviews might seem like the simplest option. However, doing so will make an impression that a customer’s opinion or experience was not addressed, and the issue will remain unresolved.
  • In certain cases, when users search for reviews of your business and stumble upon negative ones, it can really diminish the trust of potential customers. But instead of brushing them off, it’s smart to address those negative reviews with care and show that you’re committed to fixing their issues. In fact, sometimes, it’s a chance to win those customers back.

4. Utilize positive reviews by showcasing them on your website and social media platforms.

  • When you have collected tons of positive reviews for your services or products, make sure to let others know by sharing or posting them on your website and on your various social media platforms. This not only shows a positive reputation but also gains the trust of potential customers and increases your ROI through organic sales and traffic. 

5. Training your customer service representatives.

  • Letting your customer representatives understand the importance of getting reviews from your customers is as important as making sure that they are trained on how to treat customers right.

    Buyers or customers are more likely to talk more about their firsthand experiences from the business/market they had genuine conversations with and most likely to recommend it to other potential customers.

  • Ensure all staff members are familiar with the appropriate manner of communicating with customers and managing escalated scenarios effectively. This practice fosters positive feedback while minimizing the occurrence of negative reviews.
  • Additionally, remember to recognize and incentivize employees who excel by implementing an employee recognition initiative that acknowledges those who receive positive customer feedback. This approach encourages employees to actively seek reviews from customers and motivates customers to leave feedback to support their favorite employees in earning rewards.


Customer reviews are now an integral aspect of the consumer journey, spanning from start to finish. Customers not only depend on reviews to gain insights into your offerings but also utilize them as a means to engage with your brand and enlighten other potential purchasers about their firsthand experiences. 

So make sure you get a great number of positive reviews! 

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