8 Tips for Creating Engaging and Shareable Social Media Content

Creating engaging and shareable social media content can be a challenge. How do you know if it will get shares? What topics work best for your business? There is no magic formula that works for everyone, but there are some things you can do to try and increase your odds of success. 

Below are eight tips to help you create engaging and shareable content for your business.


1. Make sure your content is relevant.

The first step to creating shareable content is to make sure your content is relevant. If you want people to engage with your posts, they must be interested in your offering.

As a general rule of thumb, if you can’t explain your post in one sentence, it probably isn’t shareable. Keep it short, sweet, and interesting!


2. Engage with others in the comments section.

So if you’re wondering how to create engaging and shareable social media content, an excellent place to start is with the comments section. When people engage with you and your content, they are likelier to share it with their friends, family, and followers.

This can increase your brand awareness and gain new followers while ensuring your audience feels like they matter.


3. Add images to your blog posts.

The first step in creating a social media post is to ensure you have an image ready to go. This will help your post stand out and get more engagement.

Take advantage of the images that you already have on your site. For example, if you have a blog post about how to make cookies, you could use an image of some cookies in the post.

Or, if you’re trying to promote a new product, try using an image of someone using the product and talking about how much they like it!


4. Make use of hashtags on Twitter and Instagram.

We spend a lot of time thinking about what you should be saying on social media, but we also want to ensure that you’re taking advantage of all the tools available. 

One of those tools is a hashtag or keyword generator. Hashtags are those little words or phrases that come after a pound sign (#). They help people find your content more easily because if they’re interested in a particular topic and use hashtags like yours, they’ll see your content pop up in their feed. 

Using hashtags correctly can help increase your visibility on social media platforms and drive more traffic to your website. But if you don’t use them correctly, it could negatively impact your business. Outsourcing to a service provider for your social media content is also helpful. Outsourcing centers, such as SOPHI, use various tools to find the right hashtags for your business.


5. Write interesting headlines on Facebook and LinkedIn (not just a link).

In this day and age, it’s important to write engaging headlines.

Headlines are the most critical part of social media posts because they’re what people see first. That’s why you should give them some thought.

On Facebook, you should use a question or an interesting statement that makes people want to click on it (e.g., “I wish I could…”). On LinkedIn, you’ll want to write something more informative and tell people what they’ll get from reading the post (e.g.,”5 things you need to know…”).

Also, try not to just link to your website in a headline—make sure it has something interesting!


6. Use GIFs in tweets, Instagram posts, and Facebook statuses (they work!).

Use GIFs. Okay, not just any GIFs. But if you want to get your information out there and make a splash, adding GIFs to your social media posts is a great way to go. They’re fun, engaging, and sure to be clicked on by other users looking for something visually stimulating in their feeds.


7. Give away freebies (but don’t overdo it).

People love free stuff, and social media is a great place to give it away. But you must be careful: if you give too many things away for free, people will stop paying attention to your brand. We recommend offering something for free once every few weeks or months. This way, it’s still exciting for your followers, and they will remember who gave them the freebie (you).


8. Experiment with live video so people feel they’re having an honest conversation with you.

Live video is one of the best ways to ensure your content is engaging and shareable on social media. People love interacting with live video because it feels like you’re having an honest conversation with them, which is especially important in social media, where ads and sponsored posts constantly bombard people. If you can make your audience feel like they’re part of something more than just another piece of content, then you will be better positioned to earn their attention and share of voice.


Engaging, shareable social media content doesn’t happen overnight. It’s something that you must be intentional about and create regularly. Shareable content is the first step in creating an influential presence on any social network. If social media is an essential aspect of your business, or if you’re looking for new ways to engage your audience, outsourcing your social media can be an excellent method to help your business expand.

For more articles and tips like this, visit our website and follow us on our social media—Facebook, Instagram, and LinkedIn.

Written by Chlei Von Garcia

SOPHI Outsourcing

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