We have all heard of SEO or Search Engine Optimization, but is it the silver bullet for improving your website’s ranking on Google? We believe it is. It’s been so long since SEO was just Penguin and Panda, right? If you want to succeed in the crazy world of SEO, you need a solid strategy. Here are eight high-impact strategies you can follow today!
1. Conduct keyword research.
Conducting keyword research is an excellent first step in optimizing your SEO for your business. This involves determining which words people use when they search for products and services similar to yours, so you can make sure that you are using those words in your content and on your website. You can do this by using a tool like Google’s Keyword Planner or Moz’s Keyword Explorer, or by using a tool like SEMrush or SpyFu to look at the keywords that other sites targeting similar customers are using, then checking to see if any of those are relevant to what you’re offering.
2. Measure your site’s performance with Google Analytics.
Google Analytics is a free service that allows you to track the performance of your website. It provides information about how many people visit your site, where they come from, and what they do when they arrive. It also lets you see which pages are most popular, which keywords are used to find your site, and what percentage of visitors convert into customers.
The best part? You don’t have to be a technical person to use Google Analytics! Once you’ve installed it on your website, you only need to log into your Google account and check out what’s happening with your site.
3. Optimize your pages for mobile devices.
Mobile users are growing in number and becoming more critical to your business. Mobile searches have overtaken desktop searches for the first time. This means more people are using their mobile phones to find information and purchase online than ever before. And with Google’s recent update to their algorithm (which now prioritizes mobile-friendly sites in search results), it’s even more important than ever to ensure your site is optimized for mobile devices.
So what does this mean for you? If your site isn’t optimized for mobile users yet, it will be harder for those users to find your site and, therefore, more challenging for them to engage with it—which means fewer sales! Companies like SOPHI offer web optimization services that can assist you in optimizing your pages for mobile devices. You can guarantee the complete optimization of your website for mobile users by partnering with them. This will enable you to tap into the expanding user base of mobile devices and fully capitalize on your business potential.
4. Create content based on user intent.
Content is king! Or so the saying goes. your content is more than just a post or a blog. It’s the foundation of your entire site and how you present yourself to potential customers.
If you want to optimize your SEO for your business, it starts with creating content based on user intent. By knowing what people want when they search for something online, you can make relevant content that addresses those needs and answers their questions.
You’ll also want to pay attention to keyword density and placement. For instance, if someone searches “new car,” they might also be looking for something specific like “best new cars under $20k.” Suppose you have an article or blog post that mentions car shopping without using any keywords in that context—like “car shopping tips” or “how do I buy a car?”—you’re missing out on opportunities for clicks from people who are looking for what you’ve written about.
5. Link out to other sites within your content.
When writing content for your business, link to other sites relevant to what you’re talking about. That way, when people click on those links and go to those pages, they’ll see a little “back” button in their browser window that will take them back to the web page where they were before clicking on your link. This is good for SEO because it helps Google understand how the two pages are related!
6. Create quality backlinks with relevant anchor text.
One of the most important things you can do to improve your ranking in search engines is to create backlinks. (A link from one website to another is known as a backlink.) The more credible, pertinent links pointing at your website, the higher you will appear in search results. To create these links, you need other websites to link to yours. The key here is finding places where your content would be useful and adding some unique text on the page so that people will want to link back with anchor text that matches what they’ve found on your site.
7. Monitor your site’s health.
Monitoring your site’s health is the best way to ensure it’s optimized for search engines. By monitoring the health of your site, you’ll be able to tell if it’s adequately optimized and how much work needs to be done.
You can monitor your site’s health using tools like Google Search Console and Majestic SEO. These tools will help you identify issues on your site that could affect its ability to rank well in search engines like Google.
By doing the things listed above, you will not only optimize your chances of appearing on search engines like Google but also have a greater chance of converting qualified visitors into customers, ultimately achieving your desired objectives, whether it’s increasing website traffic, generating leads, or accomplishing another specific goal. It takes hard work to see an SEO strategy through from start to finish, but when you see those results roll in, it will all have been worth it.