Brand authority is one of the essential elements a business owner should keep in mind. It plays a big part in earning your customers’ trust, and it’s one of the critical items in your checklist for you to get your company’s name out there. If you properly combine digital marketing with brand-building strategies, you can slowly (but surely) take your brand to the next level.
Brand authority refers to the brand’s credibility, expertise, and customer trust. Essential factors such as an engaging online presence, compelling content, and good interaction among followers all influence your brand authority.
Check out these three tips on enhancing your brand authority online.
Publish content on socials regularly. Regularly publishing meaningful and valuable content on social media allows you to establish your brand as a trusted expert in your industry. Social media allows you to share knowledge and address questions and concerns about your business. Some companies delegate social media management to outsourcing providers to concentrate on more critical areas of their business.
Be present in activities and events. It’s also important to join events with major industry players present. Research about upcoming expos and events near you or anywhere in the globe. Keep an eye out for well-established and trusted brands, as this attaches your name to experts and shows customers that you’re one of them. Meet with service providers that have the essential skills and tools in outsourcing your brand management. BPOs, such as SOPHI, offer creative services such as social media management, SEO, and copywriting.
Guest blog on credible websites. Industries have several blogs online that keep track of the latest trends and updates. You can share your knowledge with a broad audience by guest blogging on popular blogs like TechCrunch or Mashable. This strategy increases site traffic and builds brand recognition and credibility for your business among potential customers.
Achieving brand authority takes time and effort, as well as money and a thought-out plan. These are just a few of the many ways to increase it. Other strategies you can consider are SEO optimization, influencer marketing, and branching out to other media.